WALTHAM, Mass., Sep 30, 2008 (BUSINESS WIRE) -- Active Endpoints, Inc. ( www.activevos.com), the inventor of visual orchestration systems (VOS), today announced that it is the charter sponsor of a new BriefingsDirect(TM) podcast series entitled BriefingsDirect Analyst Insights Edition. Produced and moderated by veteran IT industry analyst Dana Gardner, Analyst Insights will gather together enterprise software industry experts for a bi-monthly podcast of news, discussion and analysis of special relevance to users of enterprise and middleware software, with a special focus on Services-Oriented Architecture (SOA), Cloud Computing and Business Process Management (BPM). A changing panel of analysts and industry participants will ensure that listeners always hear the freshest and most perceptive discussion of enterprise and middleware software.

"Analyst Insights will serve an important role in keeping the enterprise and middleware software communities up-to-date on the important issues and trends in technology," said Dana Gardner, principal analyst, Interarbor Solutions, LLC. "By bringing together the most knowledgeable and opinionated analysts and observers of the SOA, cloud computing and BPM worlds, the podcast offers listeners something they cannot get elsewhere: lively, timely, deep and pointed analysis of the people, products and trends that matter to users and practitioners."

Analyst Insights podcasts will be available for free on www.briefingsdirect.com, via RSS feed, in the iTunes Store and on ZDNet as well as via other popular podcast directories and IT industry blogs. In addition, written transcripts of the podcasts make it possible for listeners to easily search for and review discussions that they might have heard while listening to the podcast on a mobile device.

"We are pleased to help launch a podcast series that we know over time will become an invaluable resource to the SOA and BPM communities," said Alex Neihaus, vice president of marketing, Active Endpoints. "Over time, we expect that Analyst Insights will become the thought leadership 'podcast of record' for the enterprise and middleware software communities as a result of its unique panel format that enables it to deliver knowledge and commentary available nowhere else."

Active Endpoints ( www.activevos.com) is the leading developer of visual orchestration systems. VOS empowers line of business project teams to create applications using services and industry standards, making their businesses more agile and effective. Active Endpoints' ActiveVOS promotes mass adoption of SOA-enabled applications by focusing on accelerating project delivery time with a standards-based, easy to use system. Active Endpoints is headquartered in Waltham, MA with development facilities in Shelton, CT.
 

Interarbor Solutions ( www.interarbor-solutions.com) identifies and interprets the trends inServices-Oriented Architecture (SOA)and enterprise software infrastructure markets. Interarbor Solutionscreates in-depth Web contentand distributes it via BriefingsDirectblogs, podcasts and video-podcasts to support conversational education about SOA, software infrastructure,Enterprise 2.0, and application development and deployment strategies.